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Keywords: Acceleration
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (4): 1028–1039.
Published: 30 March 2026
... in research reporting was necessary for the business start-up, as agility was essential to a continuous cycle of learning and associated response and implementation (Alamäki, Laintila and Patala, 2021). Indeed, such wicked problems require accelerated learning to address challenges in real time...
