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Keywords: Access-based services
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Journal Articles
Share the credit, pass the blame: examining the role of badges on spillover effects of customer experience in access-based services
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Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (5): 1110–1141.
Published: 24 April 2026
... at these third-party touchpoints. This research aims to explore the impact of a firm’s signaling interventions, through badges, on the spillover of customer experience evaluations from third-party providers to the firm, within the context of access-based services. Design/methodology/approach This study used...
