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Journal Articles
Technology push without a patient pull: Examining digital unengagement (DU) with online health services
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (9): 1701–1732.
Published: 25 February 2019
... Digital unengagement Online health services Accessibility Diagnosticity Healthcare Digital engagement Today consumers of health care face a plethora of online services across multiple platforms. Some health service providers offer online services to facilitate access to offline services...
