...S. O′Donohoe; A. Diamantopoulos; N. Petersen The marketing advice published in professional accounting journals is compared with empirical research on client priorities and accountants′ marketing practices to date. The advice and client literature are found to be consistent in that both emphasise...

...L.G. Rayburn Investigates how advertising within accountancy may have a holdover from one period to the next, but that usually the value of marketing assets is not shown on the balance sheet. Highlights that human asset accounting has been presented as a way of valuing the labour force...