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Keywords: Adaptation and flexibility
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Journal Articles
European Journal of Marketing (2012) 46 (10): 1268–1282.
Published: 14 September 2012
... Limited 2012 Primary uncertainty Unpredictable supply Adaptation and flexibility Uncertainty management Supply It is almost a truism that adequate and timely supply is a pre‐requisite for customers' and producers' value creation, making it possible for customers to reach...

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