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Keywords: Adherence
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (3-4): 496–521.
Published: 08 April 2014
...Lan Snell; Lesley White; Tracey Dagger Purpose – Adherence is a critical factor for success, for both the health of the customer and the financial outcomes of the firm. Central to the success of adherence behavior is the co-productive role of the customer which is determined by service...
