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Keywords: Advertising message
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (3-4): 637–655.
Published: 24 January 2018
... and the role of emotions in this process. Feedback Goals Regulatory focus Pride Advertising message Feedback on goal progress or goal attainment is a mundane experience in consumers’ lives. Consumers sometimes succeed in buying an expensive house but sometimes fail to pay their mortgage...
