Keywords: Affective assemblage
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
European Journal of Marketing (2022) 56 (12): 3313–3346.
Published: 28 September 2022
... will be investigating the different factors of panic buying by adopting a netnography approach via the use Twitter data. In doing so, the different stages of our analysis will be informed by Deleuze and Guattari’s ontology of affective assemblages. We theoretically contextualise this atypical consumer behaviour...

or Create an Account

Close subscription notice
Close access options