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Keywords: Affective trust
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (7): 1615–1643.
Published: 09 May 2025
... varied with form realism and behavioral realism in 2 × 2 design Realism: FR (high, low) × BR (high, low) √ Cognitive trust, affective trust Service context (hedonic vs. utilitarian) Museum, canteen, bank, hotel √ √ √ √ √ √ Note(s): FR = form realism; BR = behavioral realism; HF–HB...
Includes: Supplementary data
