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Keywords: Affordable luxury fashion (ALF)
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (1): 342–368.
Published: 26 December 2023
... and cognition on consumer behaviour, as well as the sequential effects of emotions on cognition. To address these gaps, this study aims to develop a revised SOR model by incorporating Kahneman’s fast and slow thinking theory to investigate the impulse buying of affordable luxury fashion (ALF). Design...
