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Keywords: Aftersales
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (7): 1787–1804.
Published: 26 June 2020
... rights only Customer loyalty Competitive advantage After sales service Customer centric Customer support Customer support service Re-positioning Service dominance logic Aftersales Customer centricity Service dominant logic Loyalty The purpose of this paper is to analyze...
