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Keywords: Agent-based modeling and simulation
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Journal Articles
On the contributions and the validation of an agent-based simulation model of innovation diffusion
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Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (3-4): 647–657.
Published: 11 April 2016
...Mohammad G. Nejad Purpose This paper provides an overview of agent-based modeling and simulation (ABMS) and evaluates the questions that have been raised regarding the “assumptions and mechanisms used” by a well-cited paper that has used this methodology. Design/methodology/approach This work...
