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Keywords: Agent-based simulation
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Journal Articles
Negative word-of-mouth: unraveling the adverse revenue impact through consumer revenue attributes and social network dynamics
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Journal:
European Journal of Marketing
European Journal of Marketing 1–21.
Published: 23 June 2026
... the interaction between consumer revenue heterogeneity and homophily, on the one hand, and consumer social network attributes, on the other hand. Design/methodology/approach An agent-based simulation modeling approach is used, comprising over 280,000 simulation runs that are executed on nine empirical...
Includes: Supplementary data
