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Keywords: Aggregate planning
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1977) 11 (1): 62–71.
Published: 01 January 1977
... problems. The basic aim of the research is to investigate further this aspect in the area of decision aids to marketing. © MCB UP Limited 1977 Decision making Marketing Aggregate planning Note: This paper was subsequently published in European Journal of Marketing, Volume 23 Number 8...
