...Aloysius M. Offiongodon The study examines the marketing of cocoa in Nigeria as a pilot study to formulating new strategies for the marketing of agricultural commodities. Three interrelated and interdependent approaches have been developed namely, institutional, functional and market structure...

.... Draws attention to the patterns of interpersonal communication accompanying farmers' purchases and the complexity of opinion leader influences. © MCB UP Limited 1979 Agriculture Motor industry Consumer behaviour Industry | 299 Farmers' Tractor Purchase Decisions: A Study...

...Brian E. Hill Examines some of the peculiarities of agricultural markets and prices in a pre‐EEC context. Argues that, although long‐term price trends can lead to remarkable changes in prices and consumption without market disruption, short‐term price instability demands concerted action. © MCB...

...Hendrik A. Baert States that the continuing structural disequilibrium in the marketing of milk and milk products is of concern in the EEC. Analyses the complex intervention mechanism established by the commission for this market. © MCB UP Limited 1979 Agriculture Marketing Europe...

...J.H. Kirk Shows how the marketing of agricultural products differs from the marketing of consumer goods, dealing chiefly with marketing in the home‐produced sector. Presents a general survey of the main structural features of leading UK marketing boards and private enterprise systems...