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Keywords: Airbnb
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (13): 111–151.
Published: 11 July 2023
... on online archival data from the AirbnbHell.com website, where people share their stories about their Airbnb-related negative experiences. The authors reviewed 405 hosts’, guests’ and neighbours’ stories and coded the identified forms of misbehaviours into categories. The typology thus developed...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (5): 1385–1410.
Published: 16 December 2020
... netnographic and ethnographic field study of hosts, guests and community members within the Airbnb home-sharing network in New Zealand. The data consist of interviews, online and offline participant observations and brief discussions onsite (large-scale Airbnb events, host meetups and during Airbnb stays...
