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Keywords: Airbnb
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Journal Articles
European Journal of Marketing (2023) 57 (13): 111–151.
Published: 11 July 2023
... on online archival data from the AirbnbHell.com website, where people share their stories about their Airbnb-related negative experiences. The authors reviewed 405 hosts’, guests’ and neighbours’ stories and coded the identified forms of misbehaviours into categories. The typology thus developed...
Journal Articles
European Journal of Marketing (2021) 55 (5): 1385–1410.
Published: 16 December 2020
... netnographic and ethnographic field study of hosts, guests and community members within the Airbnb home-sharing network in New Zealand. The data consist of interviews, online and offline participant observations and brief discussions onsite (large-scale Airbnb events, host meetups and during Airbnb stays...

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