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Keywords: Alcohol
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Journal Articles
Managing dramaturgical dilemmas: youth drinking and multiple identities
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (5-6): 1305–1328.
Published: 08 March 2018
...Hayley Cocker; Maria Piacentini; Emma Banister Purpose This paper aims to understand how young people manage the dramaturgical dilemmas related to drinking alcohol and performing multiple identities. Design/methodology/approach Drawing on qualitative data collected with 16-18-year olds...
