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Keywords: Alcoholics drinks industry
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Journal Articles
A Multinational Approach to New Product Development
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1985) 19 (3): 5–18.
Published: 01 March 1985
... a new product. Concludes from this example that it is important to find the right internal environment and organized structure. © MCB UP Limited 1985 Alcoholics drinks industry New Product development Strategic planning 5 A Multinational Approach to New Product Development by James Espey...
