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Keywords: Algorithms
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Journal Articles
Solving marketing optimization problems using genetic algorithms
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1995) 29 (4): 39–56.
Published: 01 April 1995
...S. Hurley; L. Moutinho; N.M. Stephens Aims to show the potential benefits associated with the application of genetic algorithms (GAs) to the field of marketing management. Describes the background and fundamentals of the technique, and introduces a list of relevant marketing areas to which...
