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Keywords: Anthropological model
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (13): 159–185.
Published: 20 February 2026
... to influencing the internalization of relevant attitudes and motivations proposed in self-perception theory and the importance of social connection according to social identity theory. Research limitations/implications This research rests on the anthropological model approach to work design; yet...
