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Keywords: App
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (4): 1028–1039.
Published: 30 March 2026
... the right pieces” “If you have an app that says you know, you already own Seven pairs of jeans, as you’re standing there considering buying your eighth pair of jeans, and if you have a app that really helps inspire you about the clothes you already have, then I would hope that there would be some...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (13): 122–147.
Published: 06 May 2021
...Sarah Jane Flaherty; Mary McCarthy; Alan M. Collins; Claire McCafferty; Fionnuala M. McAuliffe Purpose Health apps offer a potential approach to support healthier food behaviours but a lack of sufficient engagement may limit effectiveness. This study aims to use a user engagement theoretical lens...
