... to continue to engage with the app offered insights into the value propositions that had not been initially considered or prioritised by the business. The shared reflections on customer insights identified priorities for implementation. Balanced with technical ability, resources and alignment with goals...

...Sarah Jane Flaherty; Mary McCarthy; Alan M. Collins; Claire McCafferty; Fionnuala M. McAuliffe Purpose Health apps offer a potential approach to support healthier food behaviours but a lack of sufficient engagement may limit effectiveness. This study aims to use a user engagement theoretical lens...