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Keywords: Appraisal tendency framework
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (5-6): 910–924.
Published: 02 February 2018
... money to share with others. Indeed, such a valence-based approach might predict that different emotions of the same valence might induce similar influences on spending judgment and behaviors. The appraisal tendency framework suggests that distinct emotions of the same valence differ...
