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Keywords: Appraisal tendency framework
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Journal Articles
European Journal of Marketing (2018) 52 (5-6): 910–924.
Published: 02 February 2018
... money to share with others. The appraisal tendency framework posits that each feeling carries with its motivational properties, which play a significant role in subsequent decisions (Lerner and Keltner, 2000). In a similar vein, the functional theory of emotions assumes that each emotion...

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