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Keywords: Appropriation process
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (9-10): 1886–1908.
Published: 15 August 2018
...Georgia Stavraki; Emmanuella Plakoyiannaki; Jackie Clarke Purpose Recognizing the value and limitations of current knowledge of the appropriation process in the consumption of aesthetic experiences, this research aims to generate a localized account for novice and expert consumers of the varying...
