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Keywords: Appropriation theory
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (4): 965–990.
Published: 26 February 2026
... the pathways in which consumers expect activities to bring meaning to their lives results in a few important contributions to consumer research and marketing practice. Theoretically, expanding on appropriation theory’s recognition that appropriation is facilitated through consumer change (Steils et al...
