... Marketing environment Arab countries This paperback book is a potted history of physical, cultural and intellectual relations between the West and the Arab/Islamic/Eastern world. Some of the statements, may, however, lead readers to wonder how much faith they can put in this book. Two basic examples...

... are unique, however. They are characterised by the absence of service tradition, high operating costs, poor marketing, uneven quality, a regulated market environment,and a lack of indigenous innovations. © MCB UP Limited 1989 Arab countries Consumer goods Marketing Service industries Service ...