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Keywords: Arla foods
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Journal Articles
The influence of religiously motivated consumer boycotts on brand image, loyalty and product judgment
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Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (11-12): 2262–2283.
Published: 04 November 2014
... was collected from Saudi customers of the Danish company Arla Foods in Saudi Arabia. Data was analysed using structural equation model (LISREL 8). Findings – The model confirms that boycotting have strong negative impact on brand image and consumer loyalty but does not influence consumers’ product...
