...Yavuz Sekeroglu Purpose The aims of this research are (i) to examine the influence of music frequency (high vs low) as an atmospheric element on consumer behavior during a shopping experience and (ii) to investigate the function of emotional arousal in this relationship. Design/methodology...

... Studies 1a and 1b support the contrasting effects of warm vs cool colors on consumers’ indulgent consumption. Studies 2a and 2b establish the serial mediating role of arousal and self-reward focus in the color-indulgence relationship. Study 3a demonstrates the interactive effect of warm (vs cool) colors...

... role of arousal and moderation by innovativeness importance on consumers’ responses toward AI-enabled checkouts. Design/methodology/approach Three pilot studies, two field studies and one online experiment featuring 1,567 respondents were conducted by manipulating checkout methods. Findings AI...

...Renaud Lunardo; Dominique Roux Purpose – The purpose of this article is to show how consumers’ inferences of manipulative intent mediate the effects of in-store arousal on pleasure and approach behavior. Design/methodology/approach – A qualitative study identifies arousal as a dimension...