...Victoria Rodner; Finola Kerrigan Purpose The purpose of this paper is to examine the role played by the visual arts in expressing and shaping the nation brand. In doing so, it establishes the centrality of visual discourse in nation branding; illustrating that discursive strategies can directly...

...Albert M. Muñiz Jr; Toby Norris; Gary Alan Fine Purpose – In recent years, scholars have begun suggesting that marketing can learn a lot from art and art history. This paper aims to build on that work by developing the proposition that successful artists are powerful brands. Design...

... the field of marketing has been slow to develop a unique body of theory. It is a simple one: marketing is not a science. It is rather an art or a practice, and as such more closely resembles engineering, medicine and architecture than it does physics, chemistry or biology. It is the drollest travesty...

...Barbara B. Stern; Jonathan E. Schroeder Departs from traditional positivist approaches to marketing research by adopting interpretative methods to analyse the visual/ verbal elements in print advertisements. Borrows from the humanistic disciplines of art and literary critical theory to show how...

...Morris B. Holbrook This article examines the relevance of marketing and consumption phenomena to the interpretation of meaning in works of art. It suggests that, in general, consumption symbolism can contribute to the meaning of an artwork and that, in particular, consumer behaviour does work...