...Jungsun Cho; Eunha Han; Gerri Spassova Purpose Artificial intelligence ( AI ) is increasingly integrated into home appliances. While some companies choose to prominently highlight its presence by embedding “AI” in product names (e.g. LG’s AI DD Washing Machine, Samsung’s AI EcoBubble), others...

... and their marketing implications. DARQ technologies are emerging and cutting-edge technologies, including Distributed Ledger Technology, Artificial Intelligence, Extended Reality and Quantum Computing (hence, DARQ ). Design/methodology/approach Through a systematic review of over 2,500 papers across three...

...Ali N. Tehrani; Sanjit K. Roy Purpose This study aims to examine how artificial intelligence ( AI )-based stakeholder engagement can enhance marketing agility and improve firm performance, particularly in environments with high technological turbulence. Design/methodology/approach Data were...

... a service failure caused by an artificial intelligence (AI) recommendation system compared to a human agent, even when the failure is equivalent. Moreover, customers tend to blame the company more than the chatbot, perceiving the latter as having limited control over the service process (Pavone et al...

...Chunya Xie; Mengying Zhao; Chen Yang; En-Chung Chang Purpose As the artificial intelligence service agent ( AISA ) becomes more widely used, service failures are inevitable. Marketers have to consider post-failure compensation to retain customers. However, little is known about how consumers...

... Voice AI technology Artificial intelligence Value creation Value appropriation Interaction orientation Business models Regulatory environment Anthropomorphism, Technology adoption Most studies identify PEOU (perceived ease of use) and PU (perceived usefulness) as significant drivers...

...Parul Ahuja; Mansi Gupta; Abhirupa Roy; Nazia Gera; Gopal Das Purpose As artificial intelligence (AI) continues to make inroads into several industries, it has taken over tasks previously performed by humans. However, given that individuals frequently have their self-esteem, identity and feelings...

... 09 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Service robots Artificial intelligence Anthropomorphism Technology acceptance Technology receptivity Task-technology fit Rapid advances in robotic devices equipped...

...Myrthe Blösser; Andrea Weihrauch Purpose In spite of the merits of artificial intelligence (AI) in marketing and social media, harm to consumers has prompted calls for AI auditing/certification. Understanding consumers’ approval of AI certification entities is vital for its effectiveness...

...Amani Alabed; Ana Javornik; Diana Gregory-Smith; Rebecca Casey Purpose This paper aims to study the role of self-concept in consumer relationships with anthropomorphised conversational artificially intelligent (AI) agents. First, the authors investigate how the self-congruence between consumer...

...-commerce Digital transformation Artificial intelligence Innovation Digital technologies Augmented reality Virtual recommendation agent (VRA) Perceived enjoyment Online impulse buying Perceived risk Gender In the actual context characterized by a profound digital transformation, human...

...Rania Badr Mostafa; Tamara Kasamani Purpose Artificial intelligence chatbots are shifting the nature of online services by revolutionizing the interactions of service providers with consumers. Thus, this study aims to explore the antecedents (e.g. compatibility, perceived ease of use, performance...

...Yuanyuan (Gina) Cui; Patrick van Esch; Shailendra Pratap Jain Purpose This paper aims to investigate the effect of artificial intelligence (AI)-enabled checkouts on consumers’ purchase intent and evaluations of the retailing atmosphere. It also offers novel findings pertaining to the mediating...

... Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Personality Advertising Artificial intelligence Machine learning Personality traits Advances in natural language processing and machine learning algorithms enable organisations to develop superior...

... focussed on artificial intelligence in customer service. Moreover, it provides valuable qualitative insights into how socialbots influence the customer experience and related outcome measures. 01 07 2019 20 12 2019 24 04 2020 24 04 2020 © Emerald Publishing Limited 2020 Emerald...

...Jan Kietzmann; Leyland F. Pitt Purpose The purpose of this paper is to summarize the main developments from the early days of manual content analysis to the adoption of computer-assisted content analysis and the emerging artificial intelligence (AI)-supported ways to analyze content (primarily...

...Linda W. Lee; Amir Dabirian; Ian P. McCarthy; Jan Kietzmann Purpose The purpose of this paper is to introduce, apply and compare how artificial intelligence (AI), and specifically the IBM Watson system, can be used for content analysis in marketing research relative to manual and computer-aided...

... marketers can more effectively articulate their value and increase their strategic influence within the firm. Design/methodology/approach Artificial intelligence-enabled computerized text analysis was used to identify and weight keywords from 266 CEO and C-suite marketing executive interviews. Custom...

... managers. However, marketing managers informed of reliable psychographic characteristics can more likely predict how consumers will behave in the marketplace and thus be able to build targeted marketing campaigns. Advances in artificial intelligence technologies now enable marketers to evaluate and segment...

... the one used by the term’s creators, heteromation is the period when machines and humans coexist and interact in wide and often deep ways while – at the same time – the human is increasingly being supplanted by artificial intelligence (AI) possessing non-human entities, whether they be cyborgs or machines...