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Keywords: Artificial intelligence (AI)
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (13): 447–474.
Published: 27 April 2026
... of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 licence. Artificial intelligence (AI) Explainable AI (XAI) Explanations Benefits...
Journal Articles
Unreal influence: leveraging AI in influencer marketing
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (6): 1721–1747.
Published: 18 February 2022
...Sean Sands; Colin L. Campbell; Kirk Plangger; Carla Ferraro Purpose This paper aims to examine how consumers respond to social media influencers that are created through artificial intelligence (AI) and compares effects to traditional (human) influencers. Design/methodology/approach Across two...
