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Keywords: Artificial intelligence (AI)
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (13): 447–474.
Published: 27 April 2026
... 2026 Artificial intelligence (AI) Explainable AI (XAI) Explanations Benefits Understandability Trust Perceived product performance AI-based products are expected to become more prevalent in a broad range of industries, and such products are predicted to affect our work and everyday...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (6): 1721–1747.
Published: 18 February 2022
...Sean Sands; Colin L. Campbell; Kirk Plangger; Carla Ferraro Purpose This paper aims to examine how consumers respond to social media influencers that are created through artificial intelligence (AI) and compares effects to traditional (human) influencers. Design/methodology/approach Across two...
