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Keywords: Artificial intelligence service agents
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (5): 1301–1336.
Published: 03 May 2022
...Nurhafihz Noor; Sally Rao Hill; Indrit Troshani Purpose Service providers and consumers alike are increasingly adopting artificial intelligence service agents (AISA) for service. Yet, no service quality scale exists that can fully capture the key factors influencing AISA service quality...
