Keywords: Assemblage bifurcations
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Journal Articles
European Journal of Marketing (2022) 56 (12): 3313–3346.
Published: 28 September 2022
... assemblage Assemblage bifurcations Covid-19 Netnography Panic buying Sentiment analysis Twitter analysis Content analysis The panic buying phenomenon occurs in the face of a crisis that can trigger several measures of containment, which, in normal situations, would be perceived as extreme (e.g...

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