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Keywords: Assemblage thinking
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (5): 999–1024.
Published: 05 March 2020
...Carlos A. Diaz Ruiz; Lisa Penaloza; Jonas Holmqvist Purpose This paper aims to investigate the dynamics of ephemerality within consumer tribes by conceptualizing how tribes constitute, disperse and reconstitute. Building upon assemblage thinking, a philosophical approach that redistributes agency...
