... on the dimensions of market/customer intelligence and brands/bonds. Jaakko Aspara can be contacted at: jaakko.aspara@hse.fi © Emerald Group Publishing Limited 2011 Innovation Markets Technology led strategy Assets Business development Strategic marketing From the perspective...

... issues. Concludes that the case has been made for marketing asset accounting to contribute to more effective corporate and marketing management. © MCB UP Limited 1986 Assets Marketing performance Organizations 104 Marketing Asset Accounting: The Way Forward? by Nigel Piercy UWIST, Cardiff...

...L.G. Rayburn Investigates how advertising within accountancy may have a holdover from one period to the next, but that usually the value of marketing assets is not shown on the balance sheet. Highlights that human asset accounting has been presented as a way of valuing the labour force...

... criteria: be measurable; be accessible; be substantial. Further states that UK banks have been guilty of following a similar approach to making only one product rather than problem solving, and that banks operate in five businesses: cash accessibility; asset security; money transfer; deferred payment...