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Keywords: Assortative mating
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (5): 1195–1226.
Published: 17 March 2025
... to develop practical insights regarding how consumer-sellers might strategically respond to the effects that consumer-buyers’ assortative selection-based evaluations impose as they decide whether and from whom to purchase. The AS construct investigated in this research is derived from assortative mating...
