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Keywords: Assortative selection
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (5): 1195–1226.
Published: 17 March 2025
...Aaron Schibik; David Strutton; Kenneth Neil Thompson Purpose Assortative selection exists as a theoretically and practically influential construct even though its potential effects remain hidden within the marketing discipline. This paper initially aims to introduce the explanatory and predictive...
