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Keywords: Attachment style
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (12): 3015–3049.
Published: 30 July 2020
...Meredith E. David; Kealy Carter; Claudio Alvarez Purpose Attachment theory is emerging as an important theoretical foundation in marketing because of the relational nature of consumption, but little guidance exists as to which of many attachment style measures is most suitable for use...
