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Keywords: Attention to detail
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (13): 130–158.
Published: 06 August 2024
... of service customization by paying attention to detail is a resource-consuming task. Building on conservation of resources theory, we argue that to deal with such challenging situations effectively, FLEs require additional resources to supplement their personal ones – namely, strong psychological resources...
Includes: Supplementary data
