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Keywords: Attention-based view
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (5): 1117–1146.
Published: 06 April 2020
... attention to deal with related issues (Laursen and Salter, 2006), an investigation from an attention-based view (ABV) should provide promising insights into the issue of the relationship between external knowledge acquisition and internal R&D, especially for firms in emerging markets. According...
