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Keywords: Attention-grabbing products
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (8): 2101–2121.
Published: 06 August 2021
...Hee-Kyung Ahn; Seung-Hwa Kim; Wen Ying Ke Purpose This study examines the impact of incidental pride on consumer preference for attention-grabbing products. This effect is mediated by the desire to gain attention. This study also shows that the effect of incidental pride is qualified by visibility...
