... of BPRO in the case of frequently purchased packaged good categories is a new step in the consumer‐brand relationship understanding. © Emerald Group Publishing Limited 2012 Relationship orientation Trust Commitment Relationship marketing Loyalty Brands Consumer behaviour Attitude surveys...

.... Concludes that an extensive programme of education may be required to enhance awareness of the importance of, and knowledge for, marketing among Polish managers and administrators. Attitude surveys Effectiveness Management attitudes Marketing philosophy Marketing strategy Poland © MCB UP...

.... © MCB UP Limited 1993 Attitude surveys Bulgaria Cluster analysis European Commission Marketing ...

... how Romanian consumers perceive the changes taking place in the market in terms of product,price, promotion and distribution. Gives recommendations for marketing in Romania in the future. © MCB UP Limited 1993 Attitude surveys Consumer attitudes Marketing Marketing mix Romania ...

... of the target group's attitudes. Pointillist copywriters wrongly anticipated more proactive attitudes towards short‐clipped advertising copy. Concludes that more attention should be paid to the linguistic features of advertising copy. © MCB UP Limited 1983 Advertising Attitude surveys Copywriting...

... results of these. Concludes that results give little support for the concept of a ‘hierarchy‐of‐effects’, postulating the sequence of awareness, attitudes and behaviour. © MCB UP Limited 1978 Consumer attitudes Attitude surveys Decision‐making process Students Norway | 171 Exploring...