... Study 1 used structural equation modelling to assess whether trust is a relevant mediator of the relationship between attitude and behavioural intention (BI), thus upgrading the front-of-pack acceptance model (FOPAM); Study 2 tested the model by comparing two labels at the extremes of the current...

...Julian Givi; Yumei Mu Purpose Gift-givers are often confronted with the possibility of choosing gifts that are inconsistent with their own attitudes (“attitude-inconsistent gifts”). For example, a gun opposer may be faced with the possibility of choosing gun paraphernalia as a gift...

... about the nature of attitudes (Bohner and Dickel, 2011 ; Fazio, 2007 ; Schwarz, 2007) by demonstrating that surveys may construct ecologically invalid attitudes. By focusing on CC, our paper contributes to three areas of research and theory: Sarah Forbes can be contacted at: s.forbes...

...Andreas Chatzidakis; Sally Hibbert; Heidi Winklhofer Purpose – The purpose of this paper is to add clarity to current conceptualisations of attitudes towards giving versus not giving and to identify an approach that better informs interventions that seek to promote particular types of pro-social...

...Cindy Claycomb; Dean Headley Purpose – Public smoking bans are becoming more prevalent, but not without controversy. Consumer attitudes about the effectiveness of service provider imposed smoking/nonsmoking separation have changed. Arguments against bans often center on the belief that patronage...

...). A number of relevant psychographic and behavioural bases have been advocated in the literature in order to segment internet users and shoppers, including online shopping motives such as variety seeking and convenience (Rohm and Swaminathan, 2004), personality variables, trust, attitude, perceived risk...

... likeability (L_{ad) or attitude toward the advertisement (Aad), with rhetorical versus nonfigurative works (see Table I). With liking held constant between nonfigurative and rhetorical works, the increased processing, brand awareness, and persuasion associated with advertising rhetoric in earlier}...

... suggested that artists are by no means universally motivated by commercial success, and in many cases find the practices of mass marketing repellent. However, there is general agreement that the study of attitudes of artists is still in its infancy, not just in terms of identifying the research agenda...

... 2011 Marketing communications Multimedia Surveys Attitudes The key features of this study are comparisons of: media channel attributes; media relative effectiveness; and sender and receiver perceptions of media communication channels. While no single theoretical model...

...) agree that despite apparent differences in particular definitions, the convergent idea across many studies and contexts is that “cynicism is a negative attitude that can be both broad and specific in focus, and has cognitive, affective, and behavioural components” (Stanley et al., 2005 , p. 430...

...? Market research Academic staff Marketing agencies Attitudes Generation and dissemination of information In this study we compare and contrast the attitudes of academic and professional marketing researchers towards their own and each other's work and towards the field of marketing research...

...Susi Geiger; Paolo Guenzi; Vincent Onyemah Purpose This paper's aim is to provide an empirical test of the assumption that coaching impacts salespeople's attitudes and behaviors under various contingencies. Design/methodology/approach The paper uses the survey responses of 2,532 salespeople...

...Svein Ottar Olsen; Nina Prebensen; Thomas A. Larsen Purpose The purpose of this paper is to explore the use of ambivalence in benefit‐based segmentation of convenience food in Norway. Design/methodology/approach Building on the attitude‐ambivalence literature and research about food...

...James Reardon; Chip Miller; Irena Vida; Irina Kim Purpose The aim of this research was to investigate how ethnocentrism and economic development within transitional economies affects the formation of brand attitudes and attitude toward the ad. Design/methodology/approach Kazakhstan...

... associated with sales contest performance. Attitudes Motivation Sales management Salesforce Sales contests, special incentive programmes designed to motivate sales personnel to accomplish specific sales objectives[ 1 ], have become so commonplace in the selling environment that most sales...