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Keywords: Audience engagement
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (6): 1747–1779.
Published: 04 February 2021
... 2020 03 12 2020 20 12 2020 28 12 2020 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Social media marketing Processing fluency Audience engagement Consumer liking Experimental aesthetics Symmetry Physical contrast Global...
