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Keywords: Augmentation experience
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (8): 1910–1940.
Published: 23 September 2024
... of service use. Semiautonomous AR recognizes content in the present reality, inserts and adjusts virtual content, supervises the users and enables them to feel in control of the virtual content overlaid in observed reality resulting in enriched user experience and thereby augmentation experience...
