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Keywords: Automatic interaction detection
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1980) 14 (7): 409–413.
Published: 01 July 1980
...C. Holmes Discusses automatic interaction detection (AID) developed by two Americans, Sonquist and Morgan in the 1960s, which was similar to the 'Belson Sort' which was a technique not followed through by UK researchers, thereby allowing US researchers to exploit it. Examines two examples...
