... can be contacted at: tatiana.anisimova@directionfirst.com © Emerald Group Publishing Limited 2010 Corporate branding Automotive industry Sales Job satisfaction Corporate brand is a sum of customer interactions with the company, which among others include on‐going encounters...

... at one. Supplier relations Customer relations Competences Communication technologies Automotive industry Germany In business‐to‐business markets long‐term orientation has become one of the main issues in relationships between customers and their suppliers (e.g. Crosby et al...

... to supplier‐manufacturer relationships in the automotive industry. As expected, the empirical results indicate that trust moderates the effect of interdependence on the relational orientation of the exchange in that it enhances the relational orientation perceived by both manufacturer and supplier...

... for a more or less relational form of exchange. Several managerial implications and avenues for further research are discussed. © MCB UP Limited 2003 Business‐to‐business marketing Adaptability Telecommunication services Automotive industry According to Sheth (1996) , research...