... managerial decision making. Tatiana Anisimova can be contacted at: tatiana.anisimova@directionfirst.com © Emerald Group Publishing Limited 2010 Corporate branding Automotive industry Sales Job satisfaction The link between employee satisfaction and turnover has been much discussed...

...., 1991). We understand this construct to be important on both sides, i.e. that maximum effect is achieved when exchange and coordination is done at both ends and not only at one. Supplier relations Customer relations Competences Communication technologies Automotive industry Germany...

... to supplier‐manufacturer relationships in the automotive industry. As expected, the empirical results indicate that trust moderates the effect of interdependence on the relational orientation of the exchange in that it enhances the relational orientation perceived by both manufacturer and supplier...

... for a more or less relational form of exchange. Several managerial implications and avenues for further research are discussed. © MCB UP Limited 2003 Business‐to‐business marketing Adaptability Telecommunication services Automotive industry According to Sheth (1996) , research...