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Keywords: Availability of choice
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Journal Articles
Reduced services for environmental reasons: how availability of choice and environmental priming shape consumer attitudes
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (6): 1467–1505.
Published: 11 May 2026
...Ronnie Chuang Rang Gao Purpose Businesses often provide reduced services for environmental reasons, such as hotels encouraging guests to reuse towels and bed linens to help protect the environment. This study aims to investigate the effects of the availability of choice, green skepticism...
Includes: Supplementary data
