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Keywords: Baltic States
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Journal Articles
European Journal of Marketing (1996) 30 (2): 75–88.
Published: 01 February 1996
...Pervez N. Ghauri; Karin Holstius Identifies how western companies make successful entries in East European transition economies by studying the establishment process of Nordic companies in the Baltic States. Applies a model based on the network approach and the concept of matching and analyses...

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