...Ali M. Quazi Empirically examines the managerial perception of consumerism with reference to the very different macro environments of two countries – Australia and Bangladesh. Consumerism is defined as a social movement seeking to augment the rights and powers of buyers in relation to sellers...

... across product classes as well as degree of suitability of sourcing countries. © MCB UP Limited 2000 Consumer behaviour Country of origin Developing countries International marketing Bangladesh Bangladesh, with a total area of 55,126 square miles, the size of Wisconsin, is one...