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Keywords: Bartlett factor score
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (6): 1618–1625.
Published: 27 March 2023
.... Regression analysis with equally weighted composites cannot avoid the issue of chance correlation either (Shieh, 2008). It is known that Bartlett factor score under CB-SEM attains maximum reliability among all weighted composites (Yuan and Bentler, 2002). Using the results on weights for PLS-SEM given...
